The Top 10 AI Strategies For Boosting Online Retail Sales In 2024

E-commerce businesses have a common goal of enhancing the shopping experience for customers. While some brands find a way to understand what the customer is looking for, others don’t. That said, we live in the age of artificial intelligence, which means we don’t need to rely on guesswork.

This is where an AI shopping assistant comes in handy. It creates personalized recommendations and enhances search capability for added convenience. Here, we look at best shopping assistant tools for eCommerce in 2024.

How AI Shapes E-commerce Strategies

In a matter of years, AI has reshaped the way eCommerce sellers manage their operations. For instance, they are using generative AI to write compelling product descriptions. Customer support is now completely automated with the use of GPT4. It’s only a matter of time before AI creates paid ad campaigns and launches them on its own.

It’s no surprise that the market value of AI in eCommerce retail was USD 6.63 Billion at the end of 2023. The value is projected to grow at a CAGR of 14.60% by 2032.

Here’s how AI chatbot shopping assistants can benefit eCommerce businesses:

Personalized User Experience

When your goal is to stay ahead of the competition, personalization is your ticket to success. AI analyzes search patterns, behaviors, and conversations with chatbots to learn customer information. This information is then used to offer personalized product recommendations. Today, AI shopping assistants can help solve customer queries without human input. Not only that, but they also make it easy for customers to find the desired products using visual search.

Streamlined Operations

Apart from content creation, AI is also improving operational efficiency. E-commerce retailers are leveraging AI tools to reduce operational costs and reduce time to market. For instance, AI automates inventory management by analyzing supply and demand. It identifies raw materials and supplies you need and suggests the right vendors. AI can also analyze sales data and customer behavior.

Improved Sales

AI can also improve sales by providing eCommerce businesses with valuable insights. It analyzes competitor pricing strategies to help you optimize yours. Moreover, enhancing search capabilities using AI shopping assistants can also help boost sales. It can identify cross-selling and upselling opportunities to extract higher revenue.

What to Look for in AI Tools for E-commerce

With more and more AI solutions being introduced to the e-commerce market, how can you select the right one for your business?

Let’s start with the basics:

  • Identify the problem you want to solve using the tool. Your eCommerce business can use AI to improve data analysis and enhance customer service.
  • Learn whether the tool can improve efficiency or reduce operational costs.
  • Evaluate the best AI-powered personal shopping assistant tools available in the market. Look for the capabilities that will enhance your operations.
  • Check for accuracy, integration, and scalability. Determine whether the AI solution can integrate with your eCommerce infrastructure.
  • Ideally, the AI tool must be able to work even when your business grows in terms of size, channels, or locations.
  • Consider the appearance, customizability, and user-friendliness of the AI solution. Your teams should not find it difficult to get their heads around the tool’s functionality.
  • Another important aspect of AI tools is that they learn from the data they process. Does the tool require large datasets or specific formats?

10 Best AI Shopping Assistant Tools for 2024

While every AI shopping assistant tool is built with the same motive in mind, they all have their pros and cons. At the end of the day, the right tool for your business is the one that fulfills your unique requirements.

1. shopdev Shopping Assistant

shopdev’s AI-powered Shopping Assistant transforms e-commerce. It provides personalized product recommendations, enhancing discoverability, satisfaction, and conversions. Empower your customers with our advanced AI-powered chatbot.

Conversational shopping assistant assists customers through their online shopping journeys. Its algorithms detect keywords entered by customers to find the right products.

AI-powered shopping recommendations are provided to customers based on the search query.

Multimodal AI combines information from different sources of a product page to deliver accurate results.

Features

  • Personalized recommendations based on search history and preferences
  • Object detection to differentiate between products
  • Product discovery to find the right product for the customer
  • Customizable UI for your brand’s design language
  • Natural language processing to interpret search queries
  • Computer vision to extract data from images
  • Omnichannel support for connecting physical and online channels
  • Multilingual support to serve a wide range of customers in different regions

2. Manifest

Manifest AI promises to improve sales by creating long-lasting relationships and is said to cut down the customer drop-off rate by 40%.

Natural language processing provides the capability to interpret any kind of customer query and help customers make purchase decisions. This means that the tool will find the right product even if the customer enters a vague description.

Image classification makes product search significantly easier and faster. To be on the safe side, Manifest AI provides 5 product recommendations as a result of the customer query.

Customizable UI allows eCommerce businesses to follow their brand guidelines.

Features

  • Product discovery
  • Natural language processing
  • Image classification
  • Customizable UI
  • Multilingual support

3. Shopping Bot

ShoppingBot is a personalized chatbot that is trained on your website data to assist visitors in the best ways possible. It works around the clock to help eCommerce retailers enhance customer satisfaction and make them brand advocates.

Easy to set up with email support for all users.

Ability to respond to customer queries within 48 business hours.

Strong security mechanisms with firewalls and encryptions to keep all of your data confidential.

Multilingual support is beneficial for eCommerce businesses operating out of multiple countries.

Features

  • Personalized recommendations
  • Secure conversations
  • Product discovery
  • Natural language processing
  • Image classification
  • Multilingual support

4. Shopmate

Shopmate is an AI chatbot that boasts 24/7 customer support, but it only needs 3 minutes to know your products and store information.

It analyzes your customers’ shopping history and preferences to intelligently recommend the right products.

Support handling feature allows you to answer customer queries instantly and efficiently.

Automatically analyze information from blogs, internal documentation, and FAQs on your site. This allows the AI shopping assistant to provide customers with accurate information.

Features

  • Fast processing speeds
  • 24/7 availability
  • Personalized recommendations
  • Secure conversations
  • Product discovery

5. Intercom AI Chatbot

Intercom AI chatbot is focused on improving team efficiency and resolving customers’ concerns. The chatbot resolves 50% of support questions on its own, within an instant.

The chatbot named Fin is the result of a big breakthrough by Intercom in the field of sophisticated AI language models.

It provides accurate answers and maintains a conversational tone to make your customers feel at home.

Built-in safeguard to ensure that Fin only answers customer queries based on your brand’s guidelines.

It’s an AI tool you can trust with your brand’s secrets as your team can also monitor all of the bot’s responses.

Features

  • Natural language processing
  • Accurate product discovery
  • Personalized recommendations
  • Secure conversations

6. Infichat

Infichat is an AI-powered shopping chatbot that assists your customers in product searches. Customers can ask questions based on the descriptions, sizes, and colors of the product.

Personalized recommendations based on their shopping history.

24/7 availability makes it one of the best tools to enhance customer satisfaction and boost sales.

Minimal setup required. The AI tool is easy to use for any of your team members.

Features

  • Seamless customer support
  • Instant product discovery
  • Personalized recommendations
  • 24/7 availability

7. Tidio AI

Tidio AI, a user-friendly and functional live chat app comes with the best customer support out there. The chatbot and ticketing solution is purpose-built to serve mid-sized eCommerce businesses that wish to solve customer problems and improve sales.

Customization based on your brand requirements.

Easy setup with extensive chatbot template library. These templates cover both sales and support scenarios, meaning your eCommerce brand doesn’t have to worry about responding to longer conversations.

The advanced AI behind Tidio is capable of holding long conversations with customers in case of highly-priced items.

Features

  • Customization
  • Built-in templates
  • Seamless customer support
  • Instant product discovery

8. Chatfuel

Chatfuel takes the convenience of setting up an AI chatbot to the next level. You don’t need any special skills in coding or programming languages. All you need to do is click a few buttons to select what you like the most.

Drag-and-drop builder for creating your customized chatbots.

Ready-to-use templates and free catalog for popular eCommerce platforms.

Easy to use with an organized UI which makes the work all the more productive.

Integrates with external systems to enhance automation and performance.

Features

  • Drag-and-drop functionality
  • Easy to use
  • Customization
  • Ready-to-use templates
  • Free catalog

9. Verloop

Verloop enhances your customer support by responding to customers in the way they like. This includes voice conversations, WhatsApp, Instagram, and web applications just to name a few.

It is user-friendly and allows you to carry on conversations with up to 3 customers at the same time.

Your team can address more customer queries in less time.

You need fewer customer support executives to pay salaries to.

Features

  • Customized bot solutions
  • Personalized conversations
  • One-to-many conversations
  • Instant product discovery
  • 24/7 availability

10. Giosg

Giosg is a sales acceleration solution that automates live chat using AI chatbots. Its interactive content helps build engaging online experiences for your shoppers and turns them into loyal customers.

Easy navigation and built-in tools for marketing, communication, and handling support tickets.

Interaction builder allows you to create elements and interactions with customers on your website when required.

Features

  • Seamless customer support
  • Easy navigation
  • Interaction builder
  • 24/7 availability

Key Takeaways

As technology evolves, eCommerce businesses are looking to speed up their operations. AI shopping assistants are quickly gaining popularity in the industry. Both businesses and customers benefit from personalized product suggestions and accurate search results.

If you’re looking to build brand loyalty through AI-based personalized recommendations, look no further. shopdev’s AI shopping assistant has everything you need to take your brand’s customer experience to the next level.

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