AI For Search Optimization: Improving Search Results & User Experience

Google uses hundreds of ranking factors to generate search results, including your website’s user experience (UX). With advances in artificial intelligence (AI), businesses have found new ways to leverage AI SEO to improve UX — and we’re sharing our favorites. Keep reading to get started!

What is AI SEO?

AI SEO, also known as artificial intelligence SEO, is using AI to improve search engine optimization. AI use cases for SEO include brainstorming title tags, optimizing website code, creating images, and more.

How to use AI SEO to improve UX

Some of the most effective ideas for using AI in SEO for UX include the following:

Data analysis

No matter the website’s size or traffic, businesses have hundreds to thousands of data points related to user experience through analytics platforms like Google Analytics 4, Microsoft Clarity, and others. Data overload is a common problem.

With AI platforms like ChatGPT’s Code Interpreter and Claude, you can analyze these data sets for:

  • Trends
  • Opportunities
  • Changes
  • And more

In seconds, these tools can analyze data that would take you hours. You can also direct these AI assistants to focus on certain site areas, like your service or product pages, or specific metrics, like bounce rate, time on page, and more.

From their analysis, you can compile opportunities for how to improve your site’s UX.

Navigation optimization

Users rely on your website navigation to understand and explore your business’s offerings. For most websites, the navigation menu is full of untapped potential for improvement.

Improving navigation UX can help streamline the user journey, which can lead to:

  • More trust
  • Happier prospects
  • More likelihood of conversion (higher conversion rate)

Use an AI tool like ChatGPT to improve your navigation with the following steps:

  1. Build your list of must-have navigation URLs
  2. Define your target market
  3. Upload your entire URL list
  4. Assign your AI a role, like UX and SEO expert
  5. Prompt your AI to provide an optimized navigation

You’ll likely want to refine the above steps to improve ChatGPT’s or your AI tool’s output. Based on the AI’s initial output, you can also provide feedback, which the AI will use to re-generate a new response.

Page speed optimization

Optimizing your page speed has several UX benefits, including the following:

  • Lets users see and interact with your content faster
  • Reduces the potential for distraction or lost interest
  • Leads to seamless navigation for happier users

Page speed optimization requires web development time, which isn’t always easy to book. However, with ChatGPT Code Interpreter or Claude, you can upload various files and get feedback on improving their speed.

Of course, we recommend speaking with a developer on these recommendations.

Site search suggestions

Besides your navigation, people rely on your site search (if enabled) to navigate your site.

Unfortunately, site search systems aren’t the best — unless they use Google. The good news is you can use artificial intelligence to provide relevant suggestions for site search results, which can improve your user experience by keeping users on your site longer.

Content recommendations

When it comes to content, you might be wondering, “does AI content work for SEO?” The answer is that it depends. However, using AI for content recommendations for your internal linking strategy can greatly improve your SEO performance. To continue supporting a seamless user journey, AI can also provide internal linking recommendations.

Internal linking is critical in SEO because it helps web crawlers traverse your site and understand its content. It’s also important in the user experience as people use internal links to learn more about related topics and complete their buyer journey.

With AI, you can gather internal linking recommendations for:

  • Referring pages
  • Anchor text
  • And more

Paid AI SEO tools like Surfer have this feature built-in. Otherwise, you’ll need to create an AI prompt.

Multimedia generation

Visuals, from images to videos, are powerful in helping website visitors:

  • Learn about a topic
  • Understand a product’s functionality, use cases, and more
  • Skim content
  • And more

You can create effective visuals quickly with AI tools for creating images and videos. Some of the most popular AI tools for multimedia include Midjourney, Synthesia, DALL-E, and Adobe Express, with more releasing all the time.

Website chatbots

While a more advanced example, website chatbots are another way to blend AI with UX — they’ve been around for years, too. With a chatbot, you can answer common customer FAQs quickly while maintaining the option for users to connect with a live team member.

Implementing a chatbot will require assistance from departments such as:

  • Development
  • Sales
  • Customer support

However, companies across the globe have seen success with using website chatbots.

Improve your SEO and UX with SEO experts

Looking to leverage these AI SEO ideas for UX? Get professional help developing AI UX use cases and implementing them with our award-winning team of SEO experts. Contact us today to learn more about our innovative approach to artificial intelligence in SEO!